Digital Marketing

A marketing technique that makes use of electronic devices, or the way by which a company connected with customers through different electronics technologies such as email, social media, Mobile apps and many others.

You can visit my other interesting blogs for more information.

- How search Engine works.

- Search Engine Optimization.

- Surface Web, Deep Web and Dark Web.

- Keyword Research.

Traditional VS Digital Marketing

Traditional Marketing that is not on internet. Ex: TV. Now a days, Traditional marketing scope getting low due to increment of the concept of Digital marketing.

Digital Marketing that is on internet. Ex: Mobile, Website. A good way of promoting your products, company, website or any other things.

Digital Marketing Medium

We focus on various internet medium for digital marketing:

1. Search Engine

One of the way to do marketing of your products by using Google Adwords. Google Adwords allow you to place your ads in its SERP (Search Engine Result Page), but it is not free you will must pay to Google for this process. Let suppose, you are conducting a company named Pepsi and you will do something to attract a customers to your company. You will use Google adwords, once your request get approve your company ADs will show in SERP (Search Engine Result Page) and you will get a large amount of customers from Search Engine because approximately 60 billions people run different queries in Google Search Engine from all over the world in each day

2. Websites

It is another way of placing your ads in different websites. This process can be done by different websites such as Google Adsense, Media.net and other websites. This type of digital marketing can also give a lot of customers to you. This process is not free you will pay for it.

3. Social Media

social media like Facebook.com, Twitter.com, Instagram.com, Tumblr.com and many others websites. You can also adopt this strategy for your product marketing by creating page of your products, by sharing your product links and by using other tactics. 

4. Email

You can convince your customers by sending you products detail to him/her email address. Most of the companies using this strategy to get its customers.

Benefits of Digital Marketing

1. Reach large audience.

2. Target the right audience.

3. Cost effective.

4. High Return on Investment.

5. Scale the business very fast.

Digital Marketing Statistics

1. 85% users search before purchase anything.

2. 60 billions of query runs each day.

3. 84,801 videos views in 1 sec.

4. 70% users are active on social media at a time.

5. 89% users purchases a product on the basis of reviews.

This was all about Digital marketing, hope you like it and  keep subscribe. Thanks

Keyword Research

A process of searching, checking competition and then selecting a keyword for your webpage. In Search Engine Optimization concept Keyword Research really matter for webpage ranking. This concept enables you to choose specific keyword that has a low competition and has high scope so that your web page surpass other competitor web pages in organic search. There are many websites available to search a specific keyword.

·         Google Trends (https://trends.google.com/trends/)

·         Google Adwords (http://adwords.google.com/keywordplanner)

·         Soovle (https://soovle.com/)

·         LSI keyword (https://lsikeywords.com/)

You should consider 3 things while searching your keyword:

·        Select a keyword which is searched many times by the users from all over the world.

·        Select a keyword which has a low competition.

·        Select a keyword which has more money bid on that.

To Know what is Surface, Deep and Dark Web! Click here.

To Know How search engine works! Click here.

Keyword Proximity

Keyword proximity refers to how close two or more keywords are each other.

For example, if you want to rank your webpage for pagination in php, your content should be like this: 

Suggestion 1: “Umar wants to be expert in pagination in php.”

Suggestion 2: “Umar wants that he want to be expert in pagination system in php.”

In both examples, you receive value because your keywords are in the contents. However, with the first example, you will receive more value because your keywords are right next to each other.

These strategies are very important, and they really WORK!

Keyword Prominence

In simple words, how close your keywords are placed in the beginning of contents, title, head tag, meta description in your webpage.

For better result of Search Engine Optimization, place your most important keyword at the very beginning of the following:

·         Title

·         Description

·         The body of the text

·         H1 Tag

Keyword Density

Keyword Density refers to put 3% of keywords in your webpage contents. For example if you have an article of 500 words, you have to use at most 15 keywords in your contents otherwise Google consider it illegal.

So that was the way by which you can select a keywords that have more popularity, more scope and more attractiveness for your web page. It really helps in you webpage ranking.
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Surface Web, Deep Web and Dark Web

Before we get into the details, a little background of web and Internet to help us understand the origin of  "Levels of Web". Internet and Web are not same, their is a difference between internet and Web. internet is a network by which million of computers are connected to each other globally while Web or World Wide Web is the way of accessing information. In today era, an internet is a need of everyone either someone is conducting business, doing mail, or something else online but many people do not know the major disadvantages of using internet. Their are basically different levels of Web from which most of people are unaware about it. So let's discuss each level briefly.
To know what is Search Engine and how we can optimize our Website, Visit my blogs.
- What is Search Engine Optimization.
- How Search Engine Works.

1.    Surface Web

          Surface web that is also called Visible web is used by a normal internet users like you and me. Their is no need to take a permission to access surface web as you are reading my blog is also a part of the Surface web. Now you'll shock after reading next sentence, "Surface web is about 4% of ocean of the web". Shocked or not? yes it is true you are accessing just 4% of the internet from the entire ocean of the web, which is too much less, while 96% is covered by other Levels of Web (Deep web and Dark web). All major search Engines like Google, Bing, Yahoo can only crawl this Surface web and returns a result from this 4% of web.

2.    Deep Web

          This Deep web is about 90% of web, and no search engine like Google, Bing, Yahoo can access this web. All the information in Deep web are very sensitive and private. This Level of web contains the major companies data, security agencies data, bank accounts data, government publications, and much more information. Its mean it is the safest place in the web which is accessible by the only people which have an authority. Normal users are not allowed to access this ocean of web and that is the reason search engines do not crawl and index this web for normal users on internet.

3.    Dark Web

           Dark web is mostly used for illegal activities such as pornography, selling and purchasing of weapons, drugs, gold and much more. You heard every day that someone hacked a website and stolen a data from database, all these type of activities are performed in this web. This web is accessible, but their is a quote for this web "Either visit a dark web or say hi to FBI", yes it is true but mostly when you visit Dark web your IP Address is hide from everyone but when FBI track your IP Address then i am not sure about your future. Their is a browser available for accessing a Dark web called TOR. This is the browser that hide your identity from others. Many people visited this web but they surely warn himself/herself and others to not visit this illegal ocean of web. People whose visited this web says:
a.  I found there was an AD how to cook women.
b.  I found the AD which was about to join Terrorist group.
c.  When i visit a Dark web and went to drink coffee for sometime and when i return i found a message on my screen which is send by a hacker, after this incident i even not used internet for at least one weak.
d.  I found someone selling a drugs, and weapons.
e.  I found someone ask to torture a human he will pay for that.

So these was the major incidents that happened with normal users. I 100% advise you to do not access or visit this web and do not involve yourself in any type of FBI investigations. This is a Crime and only criminal visits a Dark Web. This blog is just for sharing information about the Levels of Web which is still hidden by most of peoples in the world.
So hope you found it helpful, for more interesting topics subscribe my blog.

Search Engine Optimization

Search Engine Optimization is a technique or technology which is used to increase ranking of a website or a blog in Search Engine. It is one of the technique which is used by a website's owner to increase traffic on a website and make a website ranking better in Search Engine.
The above definition seems very easy but this method is most difficult to gain traffic in your website but not impossible. Their are millions of websites available on internet and bring it in SERP (Search Engine Result Page) is the first priority of website's owner and would be a great achievement if someone does. If you don't know how Search Engine works? you can visit my blog.
- What is Dark Web?

Search Engine Optimization technique are classified into two major groups:

1.    On-page SEO

           On-page Search Engine Optimization is a process of applying some techniques to your webpage for optimization purpose. The most important On-page Search Engine Optimization techniques are:

a.    Domain Name

For best SEO result, buy a domain name that is more relevant to your website niche (Topic) and easy to remember.

b.    Website's Design

Do not design such a websites that you may think it will confuse my users. After design a website, do must question from yourself "am i satisfy from my website's design?" if Yes! then it is great, if No! try again and again until you consider that you are satisfied now.

c.    Title and Description

Title is a tag in HTML that's placed in Head tag. It should be under 50 characters and it  must involve at least one primary keyword. 

Description is a  Meta tag (Supply information to a Browser) that is placed in Head tag and is used to describe a whole page. It should be under 150 characters.

d.    Permalinks

It is a link that appears after a Domain name.                                                                                      Ex: myownblog125.blogspot.com/2018/02/search-engine-optimization.html . The highlighted link is a permalink. It should be:

- Lowercase and be specific.

- At least 4 words.

- Easy to remember.

e.    Internal Links

It is a link that you add in your webpage posts, contents, blogs or articles. Search Engine Crawler do not ignore a links that are in between contents. If you have a related post available, then immediately mention there, do not show laziness.

f.    Update Post / Articles/ Blog

A one of the technique that is used by intelligent SEOs. When someone update his/her webpage, Search Engine Crawler takes an action and crawled your webpage again, so that's your each webpage's ranking get better.

You can visit my other interesting blogs for more information.

- How search Engine works.

- Search Engine Optimization.

- Surface Web, Deep Web and Dark Web.

- Keyword Research.

2.    Off-page SEO

It is a technique that you perform outside the boundaries of your website. Their are also a bundle of techniques by which you can optimize your website:

a.    Social Bookmarking

It's a technique by which we bookmark our website to other social media websites just for a lack of back linking. It helps to increase website traffic and visibility as well. Their are many social media websites available on internet, like:

www,facebook.com

www.twitter.com

www.instagram.com

www.linkedin.com

www.reddit.com

www.pinterest.com and much more.

b.    Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet. Many SEOs spend the majority of their time trying to do it well.

        i.    Site Submission to Active Blog Directories

              Their are some major blog websites available, where you can submit your blogs for the purpose of link building. such as:

• Blogflux.com

• Blogcatalog.com

• Ontoplist.com

• Technorati.com

• Bloghints.com

• Bloggingfusion.com

• Blogger.com

       ii.    Do-follow Article Directories

              Do Follow links are visible to both Human and Search Engine Software.

              <a href=”www.example.com” >Follow Me</a>

              No Follow links are only visible to Human only.

              <a href=”www.example.com” rel=”nofollow”>Follow Me</a>

Another way of link building is to provide your blog to different Article based  websites and these are:

• Selfgrowth.com

• Goarticles.com

• Gather.com

• Amazines.com

• Sooperarticles.com

• Hubpages.com

• Brighthub.com

• Ezinearticles.com

• Ehow.com

• Suidoo.com

         iii.    Blog Commenting 

                  Provide as much as comments to other blogs that is related to your niche.

         iv.    Use Discussion Forum

                 Here you can also provide a bundle of comments for the purpose of back linking. Boardreader.com is a website in which you can search a relative keyword and you will get a related Forums websites.

So these was the techniques by which you can optimize your website and get better ranking in search results. To get connected with my blog please subscribe it and visit my blog each time to get interesting blogs.

How Search Engine Works

Basically how search Engine works? This is the question that every one wants to know, so today in my Blog i will tell you actually how search engine works.
Before discuss about how search engine works, it in necessary to know that basically what is search engine?

You can visit my other interesting blogs for more information.

- How search Engine works.

- Search Engine Optimization.

- Surface Web, Deep Web and Dark Web.

- Keyword Research.

Search Engine

Search engine is basically a program or a software that takes input process it and display a result on the basis of the specific keywords that is provided by the user.
Now the question raised again what the hell is that process, just kidding. This Blog is about Google search engine. So here we go,
Google Search engine basically returns a result in 3 steps:

A. Crawling and Indexing:

      1.       Crawling is a program or software of a Google that is also called Robot, bot, or spider that reads a new web pages in order to create entries for index. In simple words, Crawler is typically programmed to visit sites that have been submitted by their owners as new or updated.

      2.       Index collects, parses, and stores the website information in their database. According to Google, its search engine has been crawled billions of web pages and is well over 100,000,000 GB in size which is too much.

B. Algorithm:

          Another step from which Google passes and provide accurate result to it’s users. Google changes its algorithm about 500 to 600 times in which Google Panda and Google Penguin was the major change which affects  ranking of most webpages. These algorithms follow a series of steps in order to provide clear, accurate and useful sources to its users.

      1. Analyze words

                Google has its own Language model by which it analyzes words provided by the users that what its user wants to know.

      2. Match search

                In this step Google algorithm search out the webpages that match a query

      3. Ranking pages

                Google Finds a million of webpages that consist of relevant information, which later provided a ranking to these pages from most accurate information to good information.

      4. Considering context

                Google also consider your location, search history and search settings to display result that is most useful and relevant to you .

      5. Return result

                After Google done with these steps they display a result to user what they was searching for.

C. Useful Response:

  A bunch of pages available on the internet Google still makes sure to provide you accurate and rich content quickly that you are searching for.

So these was the steps that Google to pass from and provide result to the Users.

Conclusion

So what we have conclude form a blog is that, Google first Crawl a new or updated webpages and create entries for indexing, then Google index collects these webpages and stores into database for next searching. Then Google algorithms have some steps that it has to pass from and display results to the users. 

Hope you found it helpful, Visit my blog for more information related to Web designing, Web development, and Search Engine Optimization.