Tuesday 20 February 2018

Search Engine Optimization

Search Engine Optimization is a technique or technology which is used to increase ranking of a website or a blog in Search Engine. It is one of the technique which is used by a website's owner to increase traffic on a website and make a website ranking better in Search Engine.
The above definition seems very easy but this method is most difficult to gain traffic in your website but not impossible. Their are millions of websites available on internet and bring it in SERP (Search Engine Result Page) is the first priority of website's owner and would be a great achievement if someone does. If you don't know how Search Engine works? you can visit my blog.
- What is Dark Web?

Google SEO image


Search Engine Optimization technique are classified into two major groups:

1.    On-page SEO

           On-page Search Engine Optimization is a process of applying some techniques to your webpage for optimization purpose. The most important On-page Search Engine Optimization techniques are:

a.    Domain Name

For best SEO result, buy a domain name that is more relevant to your website niche (Topic) and easy to remember.

b.    Website's Design

Do not design such a websites that you may think it will confuse my users. After design a website, do must question from yourself "am i satisfy from my website's design?" if Yes! then it is great, if No! try again and again until you consider that you are satisfied now.

c.    Title and Description

Title is a tag in HTML that's placed in Head tag. It should be under 50 characters and it  must involve at least one primary keyword. 
Description is a  Meta tag (Supply information to a Browser) that is placed in Head tag and is used to describe a whole page. It should be under 150 characters.

d.    Permalinks

It is a link that appears after a Domain name.                                                                                      Ex: myownblog125.blogspot.com/2018/02/search-engine-optimization.html . The highlighted link is a permalink. It should be:
- Lowercase and be specific.
- At least 4 words.
- Easy to remember.

e.    Internal Links

It is a link that you add in your webpage posts, contents, blogs or articles. Search Engine Crawler do not ignore a links that are in between contents. If you have a related post available, then immediately mention there, do not show laziness.

f.    Update Post / Articles/ Blog

A one of the technique that is used by intelligent SEOs. When someone update his/her webpage, Search Engine Crawler takes an action and crawled your webpage again, so that's your each webpage's ranking get better.

Title, Description and Permalink Image


You can visit my other interesting blogs for more information.

2.    Off-page SEO

It is a technique that you perform outside the boundaries of your website. Their are also a bundle of techniques by which you can optimize your website:

a.    Social Bookmarking

It's a technique by which we bookmark our website to other social media websites just for a lack of back linking. It helps to increase website traffic and visibility as well. Their are many social media websites available on internet, like:
www.pinterest.com and much more.

b.    Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet. Many SEOs spend the majority of their time trying to do it well.

        i.    Site Submission to Active Blog Directories

              Their are some major blog websites available, where you can submit your blogs for the purpose of link building. such as:

       ii.    Do-follow Article Directories

              Do Follow links are visible to both Human and Search Engine Software.
              <a href=”www.example.com” >Follow Me</a>
              No Follow links are only visible to Human only.
              <a href=”www.example.com” rel=”nofollow”>Follow Me</a>
Another way of link building is to provide your blog to different Article based  websites and these are:

         iii.    Blog Commenting 

                  Provide as much as comments to other blogs that is related to your niche.

         iv.    Use Discussion Forum

                 Here you can also provide a bundle of comments for the purpose of back linking. Boardreader.com is a website in which you can search a relative keyword and you will get a related Forums websites.

So these was the techniques by which you can optimize your website and get better ranking in search results. To get connected with my blog please subscribe it and visit my blog each time to get interesting blogs.

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